Nurture
Nurture is an app that teaches kids real-life skills through adventures featuring IPs like Pocoyo, Care Bears and Crayola. I created content and improved KPIs for the app.
What I did
- Led cross-functional teams to deliver high-quality projects on time.
- Managed detailed production schedules and ensured smooth execution.
- Integrated learning, gameplay and narrative elements effectively.
- Coordinated across departments: Learning, Writing, Game Design, Concept, UI/UX, 3D Art, Animation, Development and QA.
- Coordinated a team working across multiple AI models to produce fully AI-generated animation for promotional videos and series across different IPs.
- Owned KPI tracking and analysis, identifying opportunities to improve retention and engagement.
- Designed and ran A/B tests to validate improvements against key metrics.
- Drove onboarding and UX improvements to deliver a smoother, more intuitive player experience.
- Facilitated clear communication, removed production blockers, and reported regularly to the Chief Production Officer.
